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As I Am So Much Moisture! Hydrating Lotion 8oz
$10.75
A modern customized glycerin-infused moisturizer for severely dehydrated hair. Natural textured hair is beautiful hair but it also tends to lack moisture. When hair is dehydrated it looks dull feels rough is difficult to style and resists efforts to define the coil pattern. So Much Moisture!TM is a glycerin-rich formula enhanced with natural b...

As I Am Hydration Elation Intensive Conditioner 8oz
$15.25
Condition Your Curls & Waves with Moisturizing Emollients. Ease of Combing Increased by 60%. Detangling made easier by 75%. Scheduled maintenance with this deep-down hydrating and fortifying conditioning treatment is a must for strong, shiny, soft, springy curls. This rich penetrating conditioner is an exceptional composition of extracts o...

As I Am Leave-In Conditioner 8oz
$9.95
A great leave-in is a vital first step in styling. Smooth it on after cleansing and conditioning. Your finished style will be softer shinier and more manageable. This natural wonder keeps tangles away and provides a great foundation for natural styling. It contains an organic strengthening agent plus natural ingredients that promote hair. Ease...

As I Am Smoothing Gel 8oz
$7.95
As I Am Smoothing Gel 8oz Provides Hold & Shine for Smooth Styling Smoothness Where You Want It. Wherever and whenever you want your hair to "lay down and stay awhile" reach for this superb smoother. Unlike the average gel it doesn't contain harsh ingredients... Instead it's made with organics which do the job but in a gentle healthy wa...

As I Am Detangling Conditioner Leave-In Tangle Releaser 8oz
$10.25
As I Am Detangling Conditioner Leave-In Tangle Releaser 8oz Tame Your Tangles. Make Shampoo Day A Happy Day. As much as we love our natural-textured hair the job of detangling can be quite a chore. Despite the time it takes to free wet hair of tangles (particularly for those with longer thicker hair) can result in breakage fiber weakening an...
As I Am Cleansing Pudding

As I Am Cleansing Pudding
$11.25
A rich sulfate-free creamy moisturizing beauty bath for your hair! Contains a special blend of natural ingredients including saw palmetto and phytosterols that helps to eliminate DHT build-up from the scalp and promote healthy hair from the follicular level. Cleanses hair of residue and product build-up Moisturizes as it cleanses Rids scalp ...

As I Am DoubleButter Cream Rich Daily Moisturizer 8oz
$15.25
As I Am DoubleButter Cream Rich Daily Moisturizer 8oz Moisture is essential for great natural coils and curls. When your hair feels a bit rough and dry and looks that way too this is the jar to reach for. The power-packed As I Am® DoubleButter® Cream is a rich emollient blend graced with the finest array of natural butters and organic oils. It...
As I Am Twist Defining Cream 8oz

As I Am Twist Defining Cream 8oz
$11.95 $13.00
As I Am Twist Defining Cream 8oz Twist in High Def! Take the Coils & Curls that Nature Gave You to the Max! Shiny smoothness (and lots of it) is what you'll get when you twist with this one-of-a-kind rich creamy styler. Made especially for highly textured hair with nurturing natural oils plus an organic extract that provides the ultimate ...
As I Am Coconut CoWash Cleansing Conditioner 16oz

As I Am Coconut CoWash Cleansing Conditioner 16oz
$10.95 $11.00
Cleansing Conditioner with Tangerine, Coconut Oil, Castor Oil, Saw Palmetto, & Phytosterols Replaces Shampoo The #1 Co Wash Gently Removes Sebum & Residue. Preserves Moisture. Eases Combing by 55%. Perfect For Curly Hair A Natural Hair Favorite Curly Girl Method Approved No Harmful Ingredients

As I Am Curl Clarity Shampoo 8oz
$12.25
As I Am Curl Clarity Shampoo 8oz At times your coils or curls just won't act right and it's difficult to make them shine and behave. These are the tell-tell signs that it's time to remove the old dulling residue and make a fresh clean start but without dehydrating your hair.
As I Am CocoShea Spray Moisturizer 4oz

As I Am CocoShea Spray Moisturizer 4oz
$14.25 $15.00
Delight for Your Coils and Curls.Natural textured hair likes nothing better than rich conditioners produced by nature.Coconut Oil and African Shea Butter are sure favorites!Coconut Oil has been a hair beautifier since ancient times because of its quick absorption and ability to produce amazing shine.And who doesn't adore Shea Butter?Both oil...

As I Am Moisture Milk Daily Hair Revitalizer 8oz
$14.95
As I Am Moisture Milk Daily Hair Revitalizer 8oz Ah Moisture! Essential for making natural coils and curls spring into beautiful! When your hair craves added hydration nourish your hair with a daily serving of Moisture Milk. It's loaded with some of nature's best emollients to make your hair smile. All ingredients have been carefully selected ...
As I Am Curling Jelly Coil and Curl Definer

As I Am Curling Jelly Coil and Curl Definer
$13.25
As I Am Curling Jelly Coil and Curl Definer What a wonderful Curling Jelly for hi-definition coils and curls with buoyancy and vibrancy! Whatever your hair length your style will be distinctly beautiful and will hold its definition for days. Contains natural ingredients your hair loves and none of the ingredients it doesn't. Defines coils and...
As I Am Coil Defining Jelly 8oz

As I Am Coil Defining Jelly 8oz
$12.95
Easy to use No flake formula* Adds lots of shine Designed especially for Wash n’ Go styling For Wash N’ Go Styling. Start with clean wet detangled hair. (Cleanse with As I Am® Curl Clarity® Shampoo Cleansing Pudding+ or Coconut CoWash). Distribute As I Am® Leave-In Conditioner or As I Am® Detangling Conditioner liberally from root to ...
As I Am Born Curly Argan Leave-In Conditioner 8oz

As I Am Born Curly Argan Leave-In Conditioner 8oz
$14.25 $18.00
Born CurlyTM Argan Leave-In Conditioner & Detangler adds moisture shine and improves manageability. It eases combing following a shampoo which helps keep hair strong and healthy by minimizing combing breakage.

As I Am CocoShea Whip Cream 8oz
$13.25
As I Am® CocoShea Whip is a specially-designed styling cream that is the perfect complement to twist-out, knot-out and braid-out styling. Whether you are 2-strand twisting flat twisting braiding or bantu knotting dipping your pretty little finger tips in this cream is an absolute must! It has slip gives moisture adds shine and does not build up....