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The Design Essentials hair care system was launched in 1990. Cornell McBride envisioned a program that combined direct distribution of premium, quality hair care solutions with the education and knowledge to effectively use them in the salon and at home.
This premise inspired the collection which now includes the Therapeutics Rx, Wave by Design and Colaura brands. DE products are engineered to infuse hair with a natural balance of vitamins and protein that promote movement and manageability.
Design Essentials
Design Essentials Wave By Design Rearranger 32oz
$35.95
Design Essentials Wave By Design Rearranger 32oz Professional Strength Rearranger For Body Waves and Dry Curl Styles Cold Perm
Wave Lock Conditioning Neutralizer 32oz
$18.95
Wave Lock Neutralizer is an advanced formula that works effectively in 3-5 minutes. Our non-bleaching formula is designed to lock waves into the desired pattern. A unique blend of conditioners strengthen the hair shaft while restructuring, leaving the hair shiny and manageable. Shake Well Advance universal formula for body waves and dry curl sty...
Honey Crème Moisture Retention Masque 30oz
$29.95
Our Honey Crème Masque is a gentle treatment that strengthens and deeply moisturizes dry, coarse hair Give dry hair the moisture it craves! Our Design Essentials® Honey Crème Moisture Retention Masque is a deep-conditioning masque treatment that penetrates the hair shaft to enhance softness and shine. Featuring honey and sunflower oil, it’s for...
Design Essentials Braid & Twist-Out Strengthening Crème 12oz
$16.95
BRAID YOUR WAY TO GREATER LENGTH: The African Chebe Braid & Twist Out Strengthening Crème delivers high definition and a medium to firm hold when styling 4C twists and coils. This leave-in therapy styler is infused with fiber-strengthening Chebe to deliver strong, moisturized and be
Design Essentials STS Damage Recovery Anti Breakage Treatment - 8 oz
$22.50
Design Essentials Damage Recovery Anti-Breakage Treatment is a a fast and easy thermal therapy damage repair treatment designed to strengthen, treat and help repair chemically processed, weakened or damaged hair. Helps transform weak, damaged hair to longer, stronger, healthier hair Adds body, fullness and bounce with one use. With regular use ...
Design Essentials Anti-Breakage Moisture Retention Shampoo 12oz
$13.00
Infused with the power of Chebe powder, the Design Essentials® Natural African Chebe Anti-Breakage Moisture Retention Shampoo is a quick-lather shampoo specially formulated to gently cleanse the scalp without stripping natural sebum or moisture from open hair cuticles. With a nutrient-rich blend of strengtheners and humectants, this shampoo de...
Design Essentials Chebe Anti-Breakage Moisturizing Leave-In Conditioner 12oz
$14.00
Infused with Chebe, an organic strengthening agent, the Design Essentials® Natural African Chebe Anti-Breakage Moisturizing Leave-In Conditioner deposits hair-strengthening fibers and seals moisture into the hair cuticle. The distinct blend restores hair and scalp health, and helps detangle and reduce combing damage. Benefits Replenishes moi...
Design Essentials Deep Moisture Milk Soufflé 12oz
$15.50
NOW SERVING: LIGHT, LUMINOUS LAYERS OF MOISTURE: Nourishment for every curl type? We have you covered. Our Design Essentials® Coconut & Monoi Deep Moisture Milk Soufflé a nourishing styler for lightweight, luminous, frizz-free curls. This is a moisture-boosting formula that delivers growth-stimulating botanicals, the smoothing power of shea...
Design Essentials Coconut & Monoi Curl Defining Gelée 12oz
$15.50
LET YOUR TRESSES LIVE THEIR BEST MOISTURIZED AND DEFINED LIFE: Design Essentials Coconut & Monoi Curl Defining Gelée is an ultra-moisturizing curl definer that will instantly give life to your natural waves, curls, and coils. Use to style for frizz-free definition, moisture retention, hold, and fabulous shine. So you get easy detanglin...
Design Essentials Strengthening & Curl Perfecting Mousse 10oz
$17.00
PERFECT COILS DESERVE THE PERFECT MOUSSE: Our Strengthening & Curl Perfecting Mousse defines your hair for a long-lasting hold with no crunch. Provides intense definition to natural curls and coils Lightweight curl-boosting formula that provides a medium hold Free from parabens, petrolatum, and mineral oil BEST FOR: 3A-4C REGIMEN STEP: ...
Design Essentials Herbal Pre-Wash Intense Repair Masque 12oz
$17.00
Are you ready for growth? It all starts with the Design Essentials® Natural African Chebe Herbal Pre-Wash Intense Repair Masque. Infused with natural Chebe Powder, this herbal masque instantly lifts the hair cuticle and deposits nutrients essential to strengthening hair. It helps to repair and nourish hair, minimize breakage, improve porosity,...
Design Essentials Overnight Recovery Treatment 6oz
$14.25
Healthy hair? Wake up with it. Our Design Essentials® Overnight Recovery Treatment replenishes moisture and nutrients to strands– all while you sleep. This lightweight treatment absorbs quickly, doesn’t leave heavy buildup, and helps restore hair health from inside out. Add it to your nightly regimen up to four times per week to replenish your ...
Design Essentials Edge & Temple Strengthening Oil 4oz
$11.25
BEST FOR: 2A-4C REGIMEN STEP: Treat & Maintain THINNING EDGES REJOICE! This Naturalceutical™ is blended with over 20 essential oils, including black castor oil & biotin, provides a natural therapy that strengthens and fortifies the hair around the hairline and temples. The Edge & Temple Strengthening Oil is Ideal for consumers with...
Design Essentials Defining Crème Gel 16oz
$22.95
Our Curl Defining Crème Gel delivers the strongest hold in the Almond & Avocado collection. This is the perfect addition for curly and coily hair types looking for hold without the frizz. Plus, it smells like a dream. 3B to 4C curlies and coilies looking for a strong hold, this gel is perfect for you. Our Design Essentials® Natural Almo...
Design Essentials Wash Day Deep Moisture Masque 12oz
$14.38
THE MOISTURE YOUR HAIR HAS BEEN MISSING…IS RIGHT HERE:Our Wash Day Deep Moisture Masque is a concentrated and highly penetrating moisture treatment. This lush masque leaves your hair strengthened and soft while reducing the breakage. Oh, and did we mention it makes Wash Day a breeze? Beautiful hair deserves moisture from the start. Enter ou...
Design Essentials Anti-Frizz Curl Defining Gel 12oz
$14.38
DITCH THE FRIZZ AND CRUNCH. ALWAYS KEEP THE WAVES AND CURLS: Our Anti-Frizz Curl Defining Gel enhances curl shape and infuses moisture without any crunchy residue, leaving your type 2 or 3 locks with a touchable, soft hold. When you’re looking for defined curls with a touchably-soft hold, never compromise. Our Design Essentials® Anti-Frizz Cu...
Design Essentials Daily Curl Revitalizer 8oz
$12.99
YOUR QUICK REFRESH BETWEEN WASH DAYS:Our Almond & Avocado Daily Curl Revitalizer gives hair that extra boost between styles. This curl staple infuses moisture and restores elasticity while and taming frizz. So you're left with plump, luscious curls. Make your third and fourth-day hair look just as beautiful as day one. Our Design Essential...
Design Essentials Almond & Avocado Quick Curls Kit
$25.95
Nothing beats having the curl quenching hydration of the Almond & Avocado Collection at your fingertips wherever you go. For the savvy traveler or on-the-go executive, experience our top selling curl defining kit guaranteed to make your curl styling a breeze. Proven to reduce detangling time up to 30 minutes for even the curliest hair text...
Design Essentials Agave & Lavender Weightless Thermal Protectant Serum 4oz
$9.95
Design Essentials Agave & Lavender Weightless Thermal Protectant Serum provides exceptional heat protection and creates a silky-smooth finish without weighing down fine to normal hair. The lightweight formula seals moisture in the hair cuticle, adds a brilliant shine and an additional layer of protection when silk pressing and thermal stylin...
Design Essentials Moroccan Oil Sulfate-Free Conditioning Shampoo (Step 1) 6oz
$8.13 $10.00
Design Essentials® Moroccan Oil Conditioning Shampoo is a gentle cleanser uniquely designed to extend the beauty and wearability of your natural or synthetic weaves, wigs, or extensions. It cleanses and helps condition, moisturize and restore dull hair to a natural shine. Formulated with a conditioning agent that helps to eliminate tangling and ...
Design Essentials Wigs & Extensions Detangling Blow-Dry Conditioner (step 2) 6oz
$8.13 $10.00
Design Essentials® Wigs & Extensions Detangling Blow-Dry Conditioner extends the beauty of your natural or synthetic weaves, wigs, and extensions. Why do you need this? The processing that goes into hair extensions make them prone to tangling and dullness over time. Typically they have unique needs different from your personal hair texture....
Design Essentials Moroccan Oil Thermal Serum (Step 3) 4oz
$10.50
Design Essentials® Moroccan Oil Thermal Serum is a lightweight heat protectant that locks moisture into hair when using hot styling tools. Along with smoothing the hair shaft, it improves hair manageability, eliminates static and imparts a high gloss finish. The thermal serum is designed to extend the beauty and wearability of your weaves and ex...
Design Essentials Wigs & Extensions Finishing Shine Spray (step 4) 4oz
$10.50
Design Essentials® Wigs & Extensions Shine Spray is uniquely designed to add sheen to your natural or synthetic weaves, wigs, and extensions. No dull film. No heavy oils. Just a soft and lustrously natural appearance. Moisturizes without a heavy buildup Restores dull hair to a natural luster Lightweight formula Free from parabens, petrola...
Design Essentials Agave & Lavender Moisturizing Blow Dry & Style Primer 8oz
$13.75
Our NEW Design Essentials® Agave & Lavender Moisturizing Blow-Dry & Style Primer is Step 3 to our advanced Blow-Dry & Silk Press Collection. Our unique Blow-Dry & Style Primer is an advanced lightweight, conditioning blow-dry spray that fortifies each strand from heat damage and provides UVA & UVB protection. High heat and ov...
Design Essentials Agave & Lavender Moisturizing & Detangling Conditioner
$14.25
BEST FOR: 1A-4C REGIMEN STEP: Condition FIRST, DETANGLE. THEN, DE-STRESS: Our Agave & Lavender Moisturizing & Detangling Conditioner restores natural oils and replenishes hair vitality from the inside out. This is the BFF for the coiliest of textures. This conditioner is fit for the coiliest of coils. Our Design Essentials® Agave &a...
Design Essentials Agave & Lavender Moisturizing Hair Bath
$14.25
Let your hair bathe in moisture. Our Design Essentials® Agave & Lavender Moisturizing Hair Bath is an ultra-rich, sulfate-free shampoo–perfect for naturally curly and coily textures. BEST FOR: 1A-4C REGIMEN STEP: Cleanse GIVE YOUR HAIR A MOMENT TO UNWIND: Our Agave & Lavender Moisturizing Hair Bath gently cleanses the hair and scal...
Design Essentials Agave & Lavender Thermal Protectant Creme 4oz
$10.75
If you’ve ever experienced the struggle to maintain a long-lasting blow-out or silk press or if you are wreaking havoc on your natural curl pattern due to heat-damage, you must try our NEW Design Essentials® Agave & Lavender Thermal Protectant Crème- Step 4 in our advanced Blow-Dry & Silk Press Collection. This lightweight and effective ...
Design Essentials Peppermint & Aloe Soothing Scalp Tonic 4oz
$7.99 $10.00
Design Essentials® Peppermint & Aloe Soothing Scalp Tonic is a clarifying scalp and skin treatment that purifies and detoxifies to help remove particles and excess oils that contribute to skin and scalp irritation. Infused with nourishing active ingredients like Peppermint, Aloe, and Natural Oils to calm, sooth and stimulate the scalp while ...
Design Essentials Natural Almond & Avocado Curl Enhancing Mousse
Design Essentials Natural Almond & Avocado Curl Enhancing Mousse
$9.95 $16.00
(Now in 4oz) !!! Design Essentials Natural Almond & Avocado Curl Enhancing Mousse 10oz This unique formula has a soft-pliable hold dries quickly and reduces frizz while giving off a gorgeous natural sheen. Our mousse defines curls when it comes to rocking wash-and-go looks roller sets flexi-rods and twist-sets. Introducing our NEW and I...
Design Essentials Natural Almond & Avocado Curling Creme 12oz
$12.49 $19.00
Design Essentials Natural Almond & Avocado Curling Creme 12oz Lightweight multi-purpose styler that infuses moisture into each strand leaving the hair radiant and defined to produce smooth wash and go styles. NEW Design Essentials® Natural Almond & Avocado Curling Crème created with Sweet Almond and Avocado oils provides maximum mois...
Design Essentials Almond Butter Express Instant Moisturizing Conditioner
Design Essentials Almond Butter Express Instant Moisturizing Conditioner
$9.95 $12.00
Our New & Improved Design Essentials® Almond Butter Express Instant Moisturizing Conditioner is a lightweight blend of botanical emollients and moisturizers that provides instant penetration and nourishment to the hair while sealing the cuticle and locking in added moisture for enhanced manageability, added body and shine. Enriched with nour...
Design Essentials Honey Creme Moisture Retention Shampoo
$21.95
Our Design Essentials® Honey Crème Moisture Retention Super Detangling Conditioning Shampoo is an extreme moisture preserving shampoo that gently cleanses and restores moisture balance to dry or damaged hair leaving strands feeling soft, smooth, and most importantly hydrated! Formerly known as the classic Moisture Retention Shampoo, you'll fi...
Design Essentials Rosemary & Mint Stimulations Super Moisturizing Conditioner
$9.95
Give your hair the love it deserves with our New and Improved Rosemary & Mint Stimulating Super Moisturizing Conditioner - a super charged scalp and hair loving conditioner that quickly penetrates and revitalizes the driest hair conditions while re-energizing and soothing the scalp. Our Rosemary Mint Stimulating Super Moisturizing Conditione...
Design Essentials Almond & Avocado Nourishing Co-wash 16oz
$12.49
Hydrating & detaingling creme that gently cleanses hair and scalp removing product residue and buildup without stripping hair of natural moisture. Design Essentials® Natural Almond & Avocado Nourishing Co-Wash with Sweet Almond & Avocado Oils gently cleanses hair and scalp removing product residue and buildup without stripping hair...