{"id":1401938608189,"title":"Gray Magic Color Additive by Ardell","handle":"gray-magic-color-additive-by-ardell-25oz-7-ml","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cdiv\u003eGray Magic Color Additive by \u003cspan data-scayt_word=\"Ardell\" data-scaytid=\"5\"\u003eArdell\u003c\/span\u003e \u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003eColors and increases coverage even the most resistant gray hair\u003c\/li\u003e\n\u003cli\u003eCompatible with any brand of hair color and all additives\u003c\/li\u003e\n\u003cli\u003eExtends the life of hair color decreases fading\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan data-scayt_word=\"Ardell\" data-scaytid=\"1\"\u003eArdell\u003c\/span\u003e Gray Magic is a unique way to cover resistant gray hair and bring vibrancy and intensity to ALL hair color.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eGray Magic Color Additive can be added to ANY color formula to achieve vibrant color and exceptional gray coverage. Formulated to help hair color penetrate deeper into cortex. Is also great for toning down ash (green) tones. Adds \"punch\" to red hair color formulations and helps to alleviate chlorine discolorations.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eGray Magic work works because gray hair is the result of the loss of red and yellow color pigment. Gray Magic adds concentrate red and yellow with wetting agents to replace the lost color pigment and moisture to 'lock-in' hair color. 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Formulated to help hair color penetrate deeper into cortex. Is also great for toning down ash (green) tones. Adds \"punch\" to red hair color formulations and helps to alleviate chlorine discolorations.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eGray Magic work works because gray hair is the result of the loss of red and yellow color pigment. Gray Magic adds concentrate red and yellow with wetting agents to replace the lost color pigment and moisture to 'lock-in' hair color. When added to shampoos or conditioners will prevent fading and \u003cspan data-scayt_word=\"oxidtation\" data-scaytid=\"2\"\u003eoxidtation\u003c\/span\u003e for tinted red or warm colors (10 drops per ounce of shampoo or conditioner).   \u003c\/p\u003e"}